Advertising is main revenue stream for just 14% of publishers

An overview of the most important revenue stream for news publishers.

Advertising is the main revenue stream for just 14% of publishers, according to the latest research from the Reuters Institute for the Study of Journalism. This is according to their survey of senior publisher executives across 32 countries.

This is a d from previous Reuters Institute research – 35% of publishers said advertising was the most important digital revenue stream in 2018.

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