Advertisers shift to mobile private marketplaces

An overview of programmatic advertising volume during the novel coronavirus (COVID-19) outbreak.

Advertisers have shifted to mobile private marketplaces for programmatic advertising during the novel coronavirus (COVID-19) outbreak, according to data from digital advertising company PubMatic.

In-app private marketplaces saw the quickest growth in pr

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands