Print media costs are set to deflate by double-digits this year as a result of the novel coronavirus (COVID-19) outbreak, according to the latest global forecastsfrom ECI Media Management. Magazine advertising CPM is to ease 17.0% this year, compared to...
Advertiser exodus to bring sharp media deflation in 2020
An overview of global media inflation in 2020 as a result of the novel coronavirus (COVID-19) outbreak.
