Advertiser exodus to bring sharp media deflation in 2020

An overview of global media inflation in 2020 as a result of the novel coronavirus (COVID-19) outbreak.

Print media costs are set to deflate by double-digits this year as a result of the novel coronavirus (COVID-19) outbreak, according to the latest global forecasts from ECI Media Management. Magazine advertising CPM is to ease 17.0% this year, compared to an original forecast of 0.5% growth. Newspaper costs will also see a sharp deflation, down 11.8% compared to the 0.6% pre-outbreak growth.