95% of YouTube ads in EMEA meet viewability criteria

An overview of YouTube, video and display ad viewability rates in key markets in Europe and the Middle East.

YouTube ad viewability averages 95% across ten key European and Middle Eastern markets, according to the latest data from Think with Google, the company's digital trends research arm. In comparison, over half (51%) of display ads meet Media Ratings C

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands