8% of direct mail items lead to a website visit

An overview of commercial actions taken when direct mail items are received.

Direct mail can help drive digital action from consumers, with 8% of business mail and addressed mail causing the household to visit the sender's website. This is according to data from UK mail media industry body JICMAIL.

This drops to just 2% for door

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands