Approximately 16% of Americans aged 18 and over, equivalent to 39 million people, already own a smart speaker. Some 11% of Americans own Amazon’s Alexa device, while 4% have purchased Google’s Home assistant. Almost two-thirds (65%) of owners wouldn’t want to go back to life without their smart speaker.
Two in five (39%) owners said that the time they spend with their smart speaker replaces time they spend with traditional AM/FM radio, though 71% said they are now listening to more audio since getting a smart speaker. One in three (34%) said they are using their smart speaker at the...