39 million American adults own a smart speaker; many are using it at the expense of traditional radio

An overview of smart speaker usage at the expense of other media, December 2017.

Approximately 16% of Americans aged 18 and over, equivalent to 39 million people, already own a smart speaker. Some 11% of Americans own Amazon’s Alexa device, while 4% have purchased Google’s Home assistant. Almost two-thirds (65%) of owners...

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