Two in three Baby Boomers now gaming due to COVID-19

An overview of gaming's popularity among the Baby Boomer generation (those aged 56-64).

The share of Baby Boomers (those aged 56-64) globally who play video games has reached 65% following the coronavirus (COVID-19) outbreak, according to data from GlobalWebIndex.

Older consumers have turned to gaming at a quicker rate than their younger counterparts – the share of Boomers who game rose nine percentage points (pp) between Q4 2019 and Q2 2020 while all internet users aged 16-64 rose 7pp.

Smartphones are Boomers' most popular device for gaming, at over two-fifths (43%). However, gaming on PC and laptop devices saw the quickest growth, rising from one-quarter (23%) in Q1 2019 to over...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands