Two in three Baby Boomers now gaming due to COVID-19

An overview of gaming's popularity among the Baby Boomer generation (those aged 56-64).

The share of Baby Boomers (those aged 56-64) globally who play video games has reached 65% following the coronavirus (COVID-19) outbreak, according to data from GlobalWebIndex.

Older consumers have turned to gaming at a quicker rate than their younger counterparts – the share of Boomers who game rose nine percentage points (pp) between Q4 2019 and Q2 2020 while all internet users aged 16-64 rose 7pp.