Regional ad-blocking shows considerable variance across mobile but strong similarities across PC/laptop, according to the latest data from GlobalWebIndex. Across all regions, mobile ad-blocking varied by 16.6 percentage points (pp) while PC/laptop only saw a difference of 2.4pp.

For mobile, Asia Pacific registered the greatest usage (38.4%), followed by Middle East & Africa (34.8%), Latin America (27.8%), North America (23.6%), and then Europe (21.8%). For PC/laptop, Asia Pacific again registered the greatest usage at 38.1%. This was followed by North America (37.8%), Middle East & Africa (37.4%), Latin America (36.7%), and lastly Europe at 35.7%.