Examines the adspend outlook for podcasts, taking into account the big picture view.
- Podcast media continues to benefit from increased advertising investment, though this investment has started to slow, in line with the wider economic downturn.
- WARC Media forecasts the US will see podcast ad spend grow at 15% in 2023, taking up a 9.6% share, with YouTube being the primary platform for consumption.
- Ever-larger audiences are reached via podcasts, with an 8% increase in reach over the past three years, with Gen Z having particularly high consumption.
© Copyright Ascential Events (Europe) Limited 2022
Ascential Events (Europe) Limited
Americas: 229 West 43rd Street, 7th Floor, New York, NY 10036, United States - Tel: +1 212 201 2800
APAC: 5 Shenton Way, UIC Building #10-01, Singapore 068808 - Tel: +65 3157 6200
EMEA: 33 Kingsway, London, WC2B 6UF, United Kingdom - Tel: +44 (0)20 7467 8100
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's Authorised Office (as defined by the WARC Copyright Policy). It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally, save as permitted by the WARC Copyright Policy.