Martech: 2019 and beyond

This report discusses the findings of a research project carried out in conjunction with BDO, which took the form of an online survey of more than 800 brands and agencies based in the Americas, Europe and APAC.
  • Martech budgets have increased by 44% this year at the expense of media spend; the estimated global market size for martech is $99.9bn.
  • Budgets are expected to increase over the next year, with a global average of 13%.
  • Marketing automation will be significant in the future as it allows for increased efficiencies.
  • As the volume of data and technology increases, creativity is becoming equally important....

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