Global Marketing Index: June 2019

Amy Rodgers

This article summarises the results of the Global Marketing Index (GMI) for June 2019, when the GMI index fell to its lowest ever level.
  • Index for marketing budgets returns to decline as growth slows across medias.
  • The index for staffing in the Americas shows steady growth while APAC goes back into decline.
  • APAC surpasses Europe and the Americas in both budgets and trading conditions....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands