Global Ad Trends: The Adspend Outlook

This report summarises the latest research from WARC's Data platform, with a focus on the adspend outlook by medium, format, region and key media owner for 2019. Key findings include: 
  • Internet adspend is contracting without Google and Facebook.
  • Programmatic trade is set to account for almost two-thirds of online display adspend.
  • Digital now takes over half of total US media spend.
  • Global adspend is set to rise 4.3% this year to over US$616bn.
  • The estimated 5.4% rise in global adspend in 2018 was the strongest since 2011.
  • Advertising's share of GDP has been stable over the last decade.
  • Mobile will draw over one in four ad dollars this year, and is the only ad channel expected to gain share....

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