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Global Ad Trends: State of The Industry 2020/21

James McDonald, Rob Clapp

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: 
  • E-commerce & mobile retail
  • Omnichannel retail
  • Marketing in a recession
  • Marketing budgets
  • Media & communications budgets
  • Digital media consumption
  • Online video audiences
  • Google
  • Douyin/TikTok
  • Facebook
  • Ad blocking
  • Internet
  • Online video
  • Print
  • Radio & audio
  • Social media
  • TV
  • Australia
  • Brazil
  • Canada
  • France
  • Germany
  • Global
  • Greater China
  • India
  • Italy
  • Japan
  • Russia
  • United Kingdom
  • United States
  • Men
  • Millennials & youth
  • Women
  • Cinema
  • Internet
  • Magazines
  • Newspaper
  • Outdoor & OOH
  • Radio
  • TV
  • Australia
  • Brazil
  • Canada
  • France
  • Germany
  • Greater China
  • India
  • Italy
  • Russia
  • United Kingdom
  • United States
  • Advertising expenditure & forecasts
  • Media consumption
  • Channel planning, media mix selection
  • Social media
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