Global Ad Trends: State of The Industry 2020/21
James McDonald, Rob Clapp
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include:
- E-commerce & mobile retail
- Omnichannel retail
- Marketing in a recession
- Marketing budgets
- Media & communications budgets
- Digital media consumption
- Online video audiences
- Douyin/TikTok
- Ad blocking
- Internet
- Online video
- Radio & audio
- Social media
- TV
- Australia
- Brazil
- Canada
- France
- Germany
- Global
- Greater China
- India
- Italy
- Japan
- Russia
- United Kingdom
- United States
- Men
- Millennials & youth
- Women
- Cinema
- Internet
- Magazines
- Newspaper
- Outdoor & OOH
- Radio
- TV
- Australia
- Brazil
- Canada
- France
- Germany
- Greater China
- India
- Italy
- Russia
- United Kingdom
- United States
- Advertising expenditure & forecasts
- Media consumption
- Channel planning, media mix selection
- Social media
