Global Ad Trends: State of The Industry 2020/21 James McDonald, Rob Clapp This report summarises the latest research from WARC's Data platform, with a focus on advertising investment, media consumption, and cost inflation this year and next. Key findings include: E-commerce & mobile retail Omnichannel retail Marketing in a recession Marketing budgets Media & communications budgets Digital media consumption Online video audiences Google Douyin/TikTok Facebook Ad blocking Internet Online video Print Radio & audio Social media TV Australia Brazil Canada France Germany Global Greater China India Italy Japan Russia United Kingdom United States Men Millennials & youth Women Cinema Internet Magazines Newspaper Outdoor & OOH Radio TV Australia Brazil Canada France Germany Greater China India Italy Russia United Kingdom United States Advertising expenditure & forecasts Media consumption Channel planning, media mix selection Social media
