Global Ad Trends: Sports Sponsorship Investment

This report summarises the latest research from WARC's Data platform, with a focus on sports sponsorship investment. Key findings include: 
  • Global sports sponsorship is approaching $50bn as growth outpaces traditional media – spend is set to rise 5.0% this year, the strongest growth in a decade.
  • In North America, the NFL, NBA and MLB draw $3.97bn from sponsors, while in Europe, football attracts €4.7bn from brands per season.
  • Asian spend has been buoyed by the Olympics, Rugby World Cup, FIFA World Cup and IPL cricket.
  • E-sports spend is growing rapidly as brands seek a path to hard to reach, engaged and enthused fans.
  • Brands shrugged off controversy and invested record amounts in 2018 FIFA World Cup, while Dentsu ensures Tokyo...

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