- Broadcast radio’s share of global advertising spend dipped below its long-term average in 2006, but it has gained share of display spend in the majority of key markets, notably China.
- Spend on digital audio formats is rising in the US, and is expected to reach $1.6bn this year.
- Targeting capabilities are core to digital audio growth; half of Spotify’s impressions are sold programmatically.
- 39 million American adults own a smart speaker; many are using it at the expense of traditional radio.
- Radio CPM is four times and a half lower than the all media average.
- Broadcast...
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