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Global Ad Trends: Ad opportunities in gaming

James McDonald, Rob Clapp

This report summarises the latest research from WARC's Data platform, with a focus on the application of advertising in mobile gaming, streaming and e-sports. Key findings include:
  • Esports
  • In-game advertising
  • Mobile audiences
  • YouTube
  • Global
  • Mobile & tablet
  • Advertising expenditure & forecasts
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