US, Social media consumption among Millennials

An overview of social media consumption by Millenials (US), 2014-2016.

The average American millennial (18-34) spent 54 minutes per day social networking in 2016. This represents an increase of 20 minutes from 2014, when social networking consumption stood at 00:34.

Of the three devices monitored for social networking (measured on a user basis), the smartphone accounted for the most time on 00:51 in 2016. The PC was next on 00:26, closely followed by tablets on 00:21. All three devices have seen social networkin

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