Data from WARC and MAGNA Global show that programmatic, the automated buying and selling of ad inventory, accounted for a third of the value of US ad trade in 2016. We expect this share to rise closer to 39% this year, more than double the level reco
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
