Online video advertising expenditure in the UK reached £1,538.5m in 2017, according to data from the Advertising Association/WARC Expenditure Report. This represents a year-on-year increase of 40.1% from 2016, when total spend amounted to £1,098.2m. The sector accounted for a 36.5% share of UK digital display adspend in 2017, up 5.9 percentage points (pp) from 2016.
When considering online video adspend by format in the UK, data show that pureplay accounts for the biggest share of spend. In 2017, pureplay providers (such as YouTube) received £1,327.6m in income for online video ads, while broadcaster video-on-demand (VOD) services, such as ITV...