Viewers in the UK spent 17.1 minutes watching video ads per day in 2022, according to Thinkbox’s latest research. Broadcasters accounted for over 80% of all video advertising while SVOD services took up less than 2%.
SVOD services – such as Netflix and Disney+ that incorporated ad-tiers – are said to provide a “complimentary offering” and have the potential to achieve incremental reach, per Matt Hill, Thinkbox’s Research and Planning Director. Yet SVOD ads are estimated to take up a mere 1-2% of total AV advertising time.
Audiences aged 16-34 spent less time watching...