Traffic to news sites from Facebook sees 48% year-on-year decline

Alex Brownsell

Findings from the latest annual survey by the Reuters Institute at University of Oxford.

Publishers are having to manage a “sharp decline” in the volume of referral traffic from social media platforms like Facebook, the latest annual report by the Reuters Institute at University of Oxford finds.

The Reuters Institute’s study, based on a survey of over 300 “digital leaders” from more than 50 countries, explores the attitudes and expectations of publishers and senior journalist leaders about the industry and practice of news.

Data from Chartbeat shows that traffic to news sites from Facebook and X fell 48% and 27% year-on-year respectively in 2023, and almost two-thirds (63%) of respondents told Reuters...

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