Social media accounts for over half of US online display spend

An overview of US online display advertising spend by format, 2016–2019(f).

New IAB data show that online video drew one in three dollars spent on online display advertising in the US – or $16.3bn – last year. Banner ads account for the majority of spend here, at 47.3% ($29.5bn) in 2018, while rich media ($3.0bn) and sponsor