SMEs prefer online and magazine advertising

An overview of the advertising media used by SMEs in the United Kingdom between 2013 and 2017.

Online and magazine advertising is most popular for small- and medium-sized enterprises in the UK, according to the Advertising Association's latest Ad Pays research. Two-thirds of SMEs advertise online, while 42% said they advertise in magazines. Direct mail (37%), regional newsbrands (37%) and sponsorship (30%) also proved popular.

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