Search holds at a quarter of China's ad market as growth slows in 2017

An overview of search advertising spend in China between 2012-2017.

Search advertising expenditure in the China reached a new high of RMB131.8bn in 2017, according to data from WARC and iResearch included in WARC's International Ad Forecast. While this represents a year-on-year increase of 14.1% from 2016, when total spend amounted to RMB115.6bn, it was the slowest rate of growth on record. The sector accounted for a 25.5% share of total Chinese adspend in 2017, largely flat against 20

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