Search advertising expenditure in the China reached a new high of RMB131.8bn in 2017, according to data from WARC and iResearch included in WARC's International Ad Forecast. While this represents a year-on-year increase of 14.1% from 2016, when total spend amounted to RMB115.6bn, it was the slowest rate of growth on record. The sector accounted for a 25.5% share of total Chinese adspend in 2017, largely flat against 20
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.