Retail media to be the fastest-growing channel in 2023, reaching $122bn

The latest WARC Media analysis looks at retail media advertising spend.

Global retail media ad spend is forecast to grow 10.1% to $122bn in 2023, having achieved double-digit growth every year since 2014. It is expected to be the fastest-growing channel this year and next, according to the latest analysis by WARC Media, comparing WARC data with new forecasts from GroupM. 

From 2019 to 2022 – during which the pandemic propelled the growth of online shopping and e-commerce investment – retail media saw its ad spend more than double.  Investment is forecast to surpass audio ($35bn) and OTT/streaming($83bn) combined in 2023, and is...

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