Over half of Gen Zs watch YouTube content daily, as Shorts passes 50 billion daily views

Celeste Huang

An overview of media consumption on YouTube.

Globally, more than half of Gen Z (53.1%) watch YouTube daily, according to GWI data on Gen Z media consumption. While in 2022, those under-18s spent an average of 67 minutes per day on YouTube globally, a 20% year-on-year increase. 

In the US, YouTube is the most popular channel for Gen Zs to catch up with sports news. It believes sports partnership will help “drive subscriptions”, as it recently announced its NFL Sunday Ticket offering. 

YouTube Shorts and engagement on connected TV have become key growth drivers for the platform. Since passing...

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