Over half of Americans completely unwilling to share social media data

An overview of American adults' willingness for their online data to be collected in order to receive more relevant ads.

Over half of American adults are 'completely unwilling' for data on their social media posts to be used by a TV service in order to receive more relevant ads, according to the latest research from Hub Entertainment Research's 'The Future of Monetisat

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands