Only 21% of people think Amazon ads are helpful

An overview of product advertising on Amazon and American adults' engagement and opinion of those ads.

Just over one-third of American adults have engaged with ads on Amazon, according to the latest research from Feedvisor. Among those who have purchased a product on the platform in the last 24 months, 35% have clicked on a product ad when browsing.

Overall, 17% were unsure if they had even engaged with ads on Amazon. This indicates how easily they with organic search content on the platform.

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