One in four young adults has bought via social media

An overview of consumers who have made a purchase via social media in the past six months across 11 markets.

One-quarter (28%) of 18-34 year-olds have made a purchase via social media, according to a survey across 11 markets from Shopify. One in five (20%) online consumers in the 35 to 54 age group also reports the same.

While those older than 55 are least likely to have made a purchase via social media in the past six months, at least 10% in Australia, Italy, the US and New Zealand have. This even rises to more than one-fifth (22%) in India.

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