The distinction between different forms of video consumption is blurring, as 20% of consumers say they consider watching content on YouTube the same as watching TV, according to data across six European markets and the United States from AudienceProject.
This rate rises to one-quarter (27%) in the UK and over one-third (36%) in the United States.
The results illustrate the variety in video consumption, as consumers are more interested in the content than the specific platform or device they actually watch it on. Additional data show that one-quarter (27%)of YouTube consumption actually comes from...