Securing long-term investment is the main challenge for marketers, according to the latest research from Dentsu Aegis Network in their survey of 1,000 CMOs across Australia, China, France, Germany, Italy, Japan, Russia, Spain, the UK and US. One-half ranked this in their top three internal strategy challenges – the most popular response and an increase from 2018.
The results show that CMOs are also struggling to react quickly and be agile. This year, 46% said they can't transform their business quick enough while 41% said integration across customer experience is lacking.
As a result of this...