Nearly 40% of Southeast Asians stopped buying from a company after a bad online experience

An overview of online consumer experiences in Southeast Asia by age group.

One-third of Southeast Asians have abandoned their online retail cart because the purchase process was too time consuming and complicated, according to the latest research from Adobe. Millennials are slightly less likely to abandon their online basket at 32% compared to 35% for those aged 35 and over.

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