The novel coronavirus (COVID-19) outbreak has encouraged consumers to pay for online news, according to the latest data from AudienceProject. In six of the seven markets surveyed, the share of consumers paying for online news has increased during COVID-19 (March 15 to May 22) compared to before the outbreak (September 11 2019 to March 14 2020).
The largest increase was in the US, up 23%, with 16% of internet users now paying for online news. Norway follows close behind, up 22%, with over two-fifths (44%) of consumers now saying they pay for online news.
Germany and the UK...