Marketers plan to embrace sustainability by changing corporate culture

A summary of marketers' application of environmental changes in their marketing strategy.

Increased environmental concerns are driving marketers to make changes in their corporate culture and communications, according to WARC’s Marketer’s Toolkit 2020

Of the near 800 surveyed, 84% of practitioners said that conscious consumerism and sustainability would have an impact on their marketing strategy. 

More insights into what can be expected in 2020 can be found .

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