Marketers optimistic about global recession and Brexit

An overview of CMO opinion on the effect of the business and economic climate on marketing performance over the next 18-24 months.

Marketers are optimistic about the effect of a global recession and Brexit, according to the latest research from Gartner in their survey of 342 North American and UK marketing executives.

When asked about the impact of the business and economic climate over the next 18-24 months, just 12% of CMOs think it will have a negative effect (answer of 1-3) on their company's ability to meet business performance goals.

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