March 2020 the worst month for ad budgets in eight years

A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.

COVID-19 has dramatically amplified the rate of decline across global marketing budgets, according to data from WARC's latest Global Marketing Index(GMI). Developed by WARC's founder Mike Waterson, who also created the Purchasing Managers' Index...

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