Internet adspend is set to decrease beyond the Google/Facebook duopoly

An overview of internet advertising spend and the Google/Facebook duopoly's share between 2014 and 2019.

Comparison of company reports with WARC’s media spend projections shows that the amount of ad money available to online platforms beyond Google and Facebook may decline in 2019, by a forecast 0.7% to $111.0bn. Conversely, this duopoly’s ad...

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