Influencer Marketing, Sponsored Instagram posts by demographic

An overview of Instagram sponsored post share, by demographic.

Women created 83.9% of all sponsored Instagram posts in 2017, according to data from Klear. 42% of posts were created by 18-24 year-olds, rising to 72% if 25-34 year-olds (30%) are included. 12-17 year-olds and 35-49 year-olds both created 13% respe

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