Indians gaming far longer during COVID-19

An overview of changes to gaming and OTT TV consumption in urban India during the coronavirus (COVID-19) outbreak.

The coronavirus (COVID-19) outbreak has given a big push for both gaming and watching OTT content among Indian consumers in urban areas, according to data from Dentsu Aegis Network.

Before COVID-19, one-third (30.8%) of urban Indians said they didn't play any gaming content but this dropped to just one-fifth (18.5%) during the outbreak.

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