Indian digital budgets shift to mobile programmatic

An overview of programmatic advertising by format and mobile budget in India currently and in the next 12 months.

Mobile programmatic advertising is growing in popularity in India, according to the latest research from InMobi. In an analysis of 138 brands, agencies and demand-side platforms, 40% are expected to spend over half of their digital budget on mobile programmatic campaigns in the next 12 months. This is up from just 13% currently.

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