Indian consumers move away from food delivery

An overview of consumer spending in India on online food delivery, groceries and food, toiletries and personal grooming during the novel coronavirus (COVID-19) outbreak.

Half (54%) of Indian consumers are spending less on ordering food online during the novel coronavirus (COVID-19) outbreak, according to research from Omnicom Media Group. In contrast, two-fifths (38%) say they have stockpiled essentials.

Tier 1 cities and female consumers are most likely to cut their spending on food delivery, with 59% and 58% of respondents saying so respectively. This is also true among younger consumers – 57% of 25-34 year-olds are spending less, compared to 49% of 45-60 year-olds.

Instead, consumers are buying more groceries and food. Half (48%) of those surveyed reported an increase in this...

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