Half of APAC marketers invest over a quarter of their budget on mobile

An overview of mobile's share of marketing budgets in APAC between 2019-2020.

Almost two-in-five marketers (38%) in Asia Pacific are allocating more than 30% of their budgets on mobile marketing and advertising, according to data from WARC and the Mobile Marketing Association (MMA). Notably, there is a 10 percentage point increase of marketers investing over 15% of their budget on mobile marketing and advertising, rising from 54% in 2019 to 64% in 2020.