Almost two-in-five marketers (38%) in Asia Pacific are allocating more than 30% of their budgets on mobile marketing and advertising, according to data from WARC and the Mobile Marketing Association (MMA). Notably, there is a 10 percentage point increase of marketers investing over 15% of their budget on mobile marketing and advertising, rising from 54% in 2019 to 64% in 2020.
This comes as global mobile and digital budgets recorded pre-pandemic levels of growth last month, according to data from WARC's latest Global Marketing Index. Mobile’s share of online spend is also forecasted to increase...