Global, Advertising expenditure by medium, media owner and format, 2017

An overview of global advertising expenditure estimates by media, company and format in 2017.

The latest WARC estimates for 2017 (based on 96 markets), included in January's Global Ad Trends report, indicate that TV attracted the most advertiser investment globally, with US$199.5bn spent on the channel – despite a slight decline of 0.8% year-on-year. This is significantly more than the US$133.2bn combined total for Google and Facebook ov

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