Food and beverage brands have ramped up their TV advertising in India during the novel coronavirus (COVID-19) outbreak, according to the latest datafrom BARC India and Nielsen. The sector accounted for 17% of free commercial time (FCT) between the 14th...
Food and drink ramps up TV advertising in India during COVID-19
An overview of TV advertising volume and audience by sector in India during the novel coronavirus (COVID-19) outbreak.
