Food and drink brands in Southeast Asia tripled their investment in premium video advertising in March during the novel coronavirus (COVID-19) outbreak, according to data from SpotX's video ad serving platform. The vertical increased its spend by 199.1%, while health & fitness doubled its spend (+138.9%).
In comparison, premium video advertising spend by travel and arts & entertainment brands essentially fell to zero, dropping 98.8% and 91.2% respectively. Retail also saw a strong decline, falling 85.1%. This may soften in the rest of April, as Ramadan bolsters demand for these verticals.
Premium publishers have particularly benefitted...