Esports sponsorship revenue is expected to top $600m this year, though some brands remain unconvinced. These are just some of the findings from WARC Data's latest analysis report, Global Ad Trends: COVID-19 One Year On.
Engaged audiences, rising consumption and cancelled traditional sports have made esports an attractive channel for brands over the last 12 months. Sponsorship has proven particularly popular as esports offers collaborations not available in traditional sport disciplines.
However, a third (35%) of brands say gaming and esports is not an area of greater focus in 2021, per WARC's survey of...