Marketers in the US are cutting traditional advertising at a quicker rate than digital media in the face of the novel coronavirus (COVID-19) outbreak. This is according to an IAB survey of buy-side marketers who have made short-term adspend changes as a result of the virus, questioned from 18th to 24th of March.
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.