COVID-19 cuts traditional adspend by 39%, digital by 33%

An overview of advertising spend intentions in the United States by medium and format during the novel coronavirus (COVID-19) outbreak.

Marketers in the US are cutting traditional advertising at a quicker rate than digital media in the face of the novel coronavirus (COVID-19) outbreak. This is according to an IAB survey of buy-side marketers who have made short-term adspend changes as a result of the virus, questioned from 18th to 24th of March.

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