CMOs not aligned with consumers on brand trust

An overview of CMO and consumer opinion on what increases trust in a business.

CMOs aren't aligned with consumers on brand trust, according to the latest research from Dentsu Aegis Network in their global survey of 1,000 CMOs and 43,000 consumers.

Consumers say transparency is the most important factor in increasing business trust, with 55% of respondents saying so. However, CMOs think the ability to deliver consistently is most important, at 63% of those surveyed. This is out of a possible ei

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands