Australian news drops below 10% of total adspend

An overview of newspaper advertising expenditure in Australia between 2008 and 2017.

Newspapers now account for less than one-tenth of total advertising expenditure in Australia, according to the latest data from WARC, CEASA, OMA, ThinkTV and IAB. Newspapers' share of total adspend reached 9.6% in 2017, down from one-third a decade earlier....

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