Newspapers now account for less than one-tenth of total advertising expenditure in Australia, according to the latest data from WARC, CEASA, OMA, ThinkTV and IAB. Newspapers' share of total adspend reached 9.6% in 2017, down from one-third a decade earlier....
Australian news drops below 10% of total adspend
An overview of newspaper advertising expenditure in Australia between 2008 and 2017.
