APAC to overtake North America as largest OTT market by 2021

An overview of OTT video revenue by region between 2019 and 2023.

Asia Pacific will overtake North America as the largest OTT market by 2021, according to PwC's latest Global Entertainment & Media Outlook: 2019-2023 report. Excluding AVOD, OTT video revenue in Asia Pacific is forecast to equal $22.41bn by 2021, marginally higher than North America's $22.37bn. APAC will only extend this lead afterwards.

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